ASTER on site in Almedalen

ASTER participates during the Almedal week in a number of different seminars and events. First of all, we will participate at Hållbar E-handel regarding upcoming legislation is applicable at national and EU level. In this discussion, ASTER will have an important role in describing in a simple way what the regulations look like, what they are supposed to contribute to and why they are challenging and complex for all parts of e-commerce. ASTER is also part of a seminar held by Svensk Handel, here we will talk about how ASTER can enable collaboration for the actors of the e-commerce chain.

"Unfortunately, we see that discussions that include the challenges of e-commerce are often based on perceptions or inputs from a few actors, which entails a risk and can lead to our decision makers acting on insufficient information. We therefore think it is important to highlight the entirety of the e-commerce system, which is difficult to simplify, but requires reasoning that has a strong basis in the area's complexity. This is especially important in relation to recent discussions about returns, deliveries and not least that e-commerce is wrongly equated with just fast fashion" Josephine continues.

It is therefore important that ASTER's partners are on site in Almedalen and raise the overall perspective of their operations and not least by describing how e-commerce can positively contribute to society's development and jointly set goals. At the same time, it is important to highlight the complexity of the challenges the industry is facing in order to clarify how the decision-makers can support the transition of e-commerce in the right way.

We are happy to speak in seminars and other events connected to sustainable e-commerce, sustainable urban planning and sustainable mobility