Cross-industry collaborations
ASTER wants to be a forward force in sustainable e-commerce, we constantly listen to new needs and want to create a workshop around things that need to be solved together. An example of this is the work we carried out together with Svensk Digital Handel linked to an industry agreement for fossil-free deliveries.
Here there was earlier an imminent frustration from the industry regarding a variety of environmental concepts that are used against the consumer, without actually having any shared terminology regarding the meaning of the concepts.
During the autumn of 2022 and spring of 2023, 10 e-retailers and 10 carriers worked together to clean up and create conditions for shared terminology and future labels. The result was an industry agreement, which clarifies the concept of fossil-free delivery and that all other environmental terms used in the checkout are removed (with the exception of certifications such as the Nordic Svanen). Do you want to know more about the work? Take a look at the video below from an information meeting in March 2022. Launch for signing the industry agreement takes place in September 2022.
Are you and your industry colleagues in a difficult situation related to sustainable e-commerce?