PassOn-line

The feasibility study aims to increase the amount of clothing that is reused in Sweden by facilitating donations from consumers. The project will contribute to a great environmental benefit in the form of reduced emissions from new production of textiles and at the same time provide social benefits through the activities of charities. 

This is made possible by developing a digital service that makes it easy for consumers to pass on their clothes for reuse in the best way.

The service that is developed is mainly based on the following circular ideas:

• Online retailers offer their customers the service of being able to easily send clothes to aid organizations for reuse.
   
• As usual, the consumer receives their newly purchased clothes in a regular delivery. The clothes are unpacked, tried on and put in place in the home / wardrobe. At the same time, the consumer can become a donor. Clothes that will not be used are packed in the same packaging and sent on to the desired or pre-notified recipient, such as charities, associations, non-profit fundraising organizations.
   
• Charities (or other recipients) receive the clothes and ensure that they can be reused in the best possible way. They could feedback wishes, local - global needs, seasonal needs, and gratitude to the other actors and report the environment and societal benefits that the service / consumer has generated.

The goal is to map out and understand the needs and requirements of the actors involved in the service, such as consumer behavior, data, business models, and the actors' processes involved. The feasibility study will develop an overall picture of key issues to work on and connect important partners to the next step.

Resultat

Den affärsmodell som vi utvecklat och validerat erbjuder ett digitalt tjänstesystem som kopplar samman mode e-handlare, konsumenter och mottagare av second-hand produkter. Målet är att konsumenterna använder tjänsten där e-handlaren erbjuder dem möjligheten att donera kläder vid köp av kläder online, detta genom att skicka donationerna i samma paket som den varan de köpt kom i. 

Med en förbetald etikett och valfri hämtning skickas de donerade kläderna till den mottagande välgörenhetsorganisationer som sedan ser till att kläderna får ett andra liv genom second hand försäljning, välgörenhet eller skickar dem till humanitär hjälp. Systemet matchar användardonationer med organisatoriska behov och ger feedback på donationer och miljöpåverkan. Resultatet är både bra för e-handlares varumärkesimage, användarnas samvete och mottagarnas inflöde av högkvalitativa varor. 

Would you like to know more about PassOn-line?